Advertising on mobile devices more than doubled in last 2 years
ComScore revealed the latest U.S. smartphone market share numbers on Tuesday, but another report the research firm has published cites that advertising on mobile devices in the U.S. has more than doubled.
According to the study, 689 advertisers have used mobile display advertising as of the end of April 2011, equating to 128 percent more than the rate two years ago.
Here's a breakdown of what kind of categories these ads fall into:
Hans Fredericks, comScore vice president, cited in a statement some of the reasons for the astronomical jump, including the "adoption of smartphones, 3G/4G networks and unlimited data plans." Unfortunately, unlimited data plans are sort of on the way out (at least for now), but that isn't likely going to stop heavy browsing on the part of mobile device users nor the proliferation of more mobile ads.
We're likely going to see this number increase exponentially over the next year, especially as more mobile devices are sold for a lesser price because they are ad-based. (See Amazon's Special Offers Kindle.) Additionally, free and ad-supported apps (especially for gaming) are ever-so-popular these days, and already 85 percent of smartphone users come across ads most frequently in apps.
Related coverage on ZDNet:
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- iSuppli: Smartphone shipments declined during first quarter
- Latest smartphone market share numbers: Apple is flat, Google going strong
- Comscore: Android leads RIM, Apple in U.S. smartphone market
- Apple iOS tops Android in reach: Will influx of tablets change the equation?