Advertising on mobile devices more than doubled in last 2 years

Summary:ComScore revealed the latest U.S. smartphone market share numbers on Tuesday, but another report the research firm has published cites that advertising on mobile devices in the U.S. has more than doubled.

ComScore revealed the latest U.S. smartphone market share numbers on Tuesday, but another report the research firm has published cites that advertising on mobile devices in the U.S. has more than doubled.

According to the study, 689 advertisers have used mobile display advertising as of the end of April 2011, equating to 128 percent more than the rate two years ago.

Here's a breakdown of what kind of categories these ads fall into:

Hans Fredericks, comScore vice president, cited in a statement some of the reasons for the astronomical jump, including the "adoption of smartphones, 3G/4G networks and unlimited data plans." Unfortunately, unlimited data plans are sort of on the way out (at least for now), but that isn't likely going to stop heavy browsing on the part of mobile device users nor the proliferation of more mobile ads.

We're likely going to see this number increase exponentially over the next year, especially as more mobile devices are sold for a lesser price because they are ad-based. (See Amazon's Special Offers Kindle.) Additionally, free and ad-supported apps (especially for gaming) are ever-so-popular these days, and already 85 percent of smartphone users come across ads most frequently in apps.

Related coverage on ZDNet:

Topics: Mobility, Wi-Fi

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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