Advertising revenues of community sites up 214% in June 2005

General community Web sites, led by MySpace, made the largest YTY leap in advertising revenues, and attracted $33 mln with a 214% growth. Health and fitness grew 80% in estimated revenue to more than $4.

General community Web sites, led by MySpace, made the largest YTY leap in advertising revenues, and attracted $33 mln with a 214% growth. Health and fitness grew 80% in estimated revenue to more than $4.5 mln, and business Web sites took in $12.6 mln, rising 46% as compared to June 2004. Estimated spending reflects CPM-based online advertising only, and excludes search-based advertising, paid fee services and other online promotions.

Web sites with largest revenue growth in June 2005

CategoryImpressionsRevenuesYTY growth
General community11,705,535$33,516,500214%
Health & Fitness592,000$4,508,40080%
Business873,090$12,557,50046%
Mens' interests287,844$1,611,30045%
Shopping & auction3,314,973$18,412,90042%
Source: Nielsen//NetRatings

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