Akamai adds podcasting platform to media delivery services

Summary:Akamai's research shows that media companies are moving increasing amounts of audio -- and soon full multi-media -- content to the podcast delivery model.

Banking on a significant new business opportunity, Akamai Technologies has rolled out a podcasting platform and business model support infrastructure for podcasting.

Tim Napoleon, media and entertainment product line director at Akamai, discusses the solution, and rationale for delivering it to market now, in a sponsored BriefingsDirect podcast, moderated by Interarbor Solution's Dana Gardner.

While some surveys find that a modest slice of the population is actively listening to podcasts, Akamai's research shows that media companies are moving increasing amounts of audio -- and soon full multi-media -- content to the podcast delivery model. Akamai therefore has tailored its applications and media delivery network to support the requirements of guaranteed massive podcast availability.

What's more, Akamai has added support and reporting features to assist both amateur and professional content creators to better monetize their programs and track their traffic and use. Have a listen to Akamai's global response to the budding podcast opportunity.

Topics: Tech Industry

About

Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software and cloud productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news edito... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.