All data to be "hubified," says Ellison

Larry Ellison, CEO of Oracle, gave his anticipated keynote this afternoon at the OpenWorld conference in a keynote hall more reminiscent of a rave party than a corporate powwow. Picking up where Charles Philips, the president of Oracle, left off earlier this week, he said that data fragmentation is a major enterprise disease and Oracle has the cure---put everything in a single database.

Larry Ellison, CEO of Oracle, gave his anticipated keynote this afternoon at the OpenWorld conference in a keynote hall more reminiscent of a rave party than a corporate powwow. Picking up where Charles Philips, the president of Oracle, left off earlier this week, he said that data fragmentation is a major enterprise disease and Oracle has the cure---put everything in a single database. And if you can't (it took Oracle five years), get a data hub that uses connectors and other techniques to bring data from scattered systems together in a hub to create a master record. He used the global credit card database as an example, saying that it is the single most interesting application on earth that "changed the economy." But once you have all that data on a hub, you need a reliable, available, and scalable infrastructure to support it, and that

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