Amazon drops Kindle price to $189: Is it enough?

Summary:Amazon will see Barnes & Noble's nook price cut and beat it by $10. Amazon will now charge $189 for the Kindle.

Amazon will see Barnes & Noble's nook price cut and beat it by $10. Amazon will now charge $189 for the Kindle.

Just hours after Barnes & Noble announced the nook was falling to $199, Amazon moved quickly to cut its price.

Given the competition, it really had little choice.  Amazon had to respond and it did (Techmeme). Price now appears to be the difference maker in the e-reader market. How does the e-reader price war alter your buying decision?

Topics: Amazon

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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