Amazon goes podcast promotion

Summary:Bill Maher will host a new Amazon-produced show about, what else... books, movies and music. Do you think Bill will where clothes from the Amazon store?

Amazon has hired Bill Maher, formerly of Politically Incorrect, to host a show that promotes new music, film and books.

It purportedly will be live, according to the Wall Street Journal (why live? that's way more expensive to produce), though the story contradicts this saying that the first show is being filmed now for a January 24 launch. Amazon Fishbowl with Bill Maher will be 30 minutes long each month.

About time—this is a slam-dunk obvious choice for the online commerce giant. Product placement without any holds barred. When do you think you'll be able to click the clothes on Maher's back to buy them?

Topics: Amazon

About

Mitch Ratcliffe is a veteran journalist, media executive and entrepreneur. He was editor of the ground-breaking Digital Media newsletter in the 1990s and a frequent contributor to ZDNet over the years. He led development of the first Web audio/video news network at ON24, sat on the board of Electric Classifieds Inc. and Match.com, and wor... Full Bio

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