Amazon has signed on Discovery Communications as a new partner, which will boost the Prime Instant Video library to more than 17,000 titles.
Note that the new, Discovery-owned content will only be available for Prime subscribers. These customers will be able to stream prior seasons of current hit shows owned by the non-fiction media provider along with archived content from the last 25 years.
Nevertheless, there are more than 120,000 titles available to all Amazon customers for purchase or rent on Amazon Instant Video.
Inking a deal with Discovery is a big deal considering the media company owns more than 142 television networks worldwide. Stateside, that includes a diverse selection that should entice all demographics in one way or another, with properties including Animal Planet, The Learning Channel (TLC), and 3net, the first 24-hour 3D network.
Thus, Amazon will definitely be getting a boost with the inclusion some of Discovery's highest-rated shows (at least in terms of viewers), such as Discovery Channel’s Dirty Jobs, TLC’s Say Yes To The Dress and Animal Planet’s Whale Wars.
It's also worth pointing out that many of Discovery's programs are quite prominent on other video-on-demand services, including Comcast On-Demand and Netflix. Thus, just a deal with Discovery alone makes Amazon's Instant Video service much more competitive rather instantly.
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