Notably absent from the long list of video streaming services with their own dedicated Xbox 360 apps has been Amazon's Instant Video.
Fortunately Amazon is finally filling that void. Its new Instant Video app brings with it access to thousands of streaming rentals and purchases, as well as free videos through Amazon's Prime service. Amazon has also added a new Watchlist feature that allows users to keep track of the content they'd like to watch in the future.
The move comes as Microsoft continues to position the Xbox as more than just a game console, a feat the company has managed to pull off with major success. Seeing has how just about every major streaming service has an Xbox app, omissions tend to be pretty notable -- which is why this is big news.
Amazon itself has a been a bit slow in getting its service onto gaming consoles, having only released its Instant Video app for the Playstation 3 last month.