Amazon Kindle 3G gets ads, price drop

Summary:An ad deal with AT&T is allowing Amazon to lower the price bar on its Kindle 3G from $189 to $139.

An ad deal with AT&T is allowing Amazon to lower the price bar on its Kindle 3G from $189 to $139.

In a statement, Amazon said that it is launching its Kindle 3G with Special Offers with AT&T as a lead sponsor. This ad formula enabled Amazon to offer its Wi-Fi Kindle at $114.

See the trend here? Toss in ads, subsidize the device and lower the price. A $99 e-reader won't be a stretch in the near future.

AT&T will offer deals and sponsored screensavers. Another key point for AT&T: It will also make money from the wholesale wireless connections on the back end.

Ralph de la Vega, president and CEO of AT&T Mobility, said that the Kindle 3G is the "the fastest-growing connected device on the AT&T network."

Topics: AT&T, Amazon, Hardware, Mobility

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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