Amazon Kindle 3G gets ads, price drop

An ad deal with AT&T is allowing Amazon to lower the price bar on its Kindle 3G from $189 to $139.

An ad deal with AT&T is allowing Amazon to lower the price bar on its Kindle 3G from $189 to $139.

In a statement, Amazon said that it is launching its Kindle 3G with Special Offers with AT&T as a lead sponsor. This ad formula enabled Amazon to offer its Wi-Fi Kindle at $114.

See the trend here? Toss in ads, subsidize the device and lower the price. A $99 e-reader won't be a stretch in the near future.

AT&T will offer deals and sponsored screensavers. Another key point for AT&T: It will also make money from the wholesale wireless connections on the back end.

Ralph de la Vega, president and CEO of AT&T Mobility, said that the Kindle 3G is the "the fastest-growing connected device on the AT&T network."

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