Amazon: Latest Kindle generation sales surpass fourth quarter 2009

While Amazon's overall profits might seem up and down, the Kindle is certainly helping boost revenues. The online retail giant is reporting that the sales of the third generation device have already surpassed sales between October and December 2009.

While Amazon's overall profits might seem up and down, the Kindle is certainly helping boost revenues. The online retail giant is reporting that the sales of the third generation device have already surpassed sales between October and December 2009.

For reference, the latest Kindle model was announced in late July and rolled out in August. Boasting these as the "fastest-selling Kindles of all time" is a bit over the top, but the results aren't too surprising. Last year, the Kindle was retailing for around $250. Even though it was the holiday season and sales were likely to be high for a gadget like this, that price was still too high for most consumers.

But thanks to the e-book reader price wars earlier this summer (primarily between the Kindle and Barnes & Noble's Nook), two buying options (3G and Wi-Fi-only) and a new starting price of $139, it's no wonder that sales finally skyrocketed.

But because Amazon actually didn't specify sales numbers, we still don't know if they'll hit the five million-mark like expected.

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