The reported moves by Amazon to establish an Australian presence have not worried local cloud start-up OrionVM, which believes it has always trumped its rival.
Last week, reports were circulating that Amazon plans to build a local datacentre that would position it to capture a bigger slice of the Australian market, including financial services and government.
Yet, the imminent arrival of a cloud computing giant doesn't worry infrastructure services provider OrionVM.
"We are still a far better choice to host high performance web applications, or really anything that requires faster storage performance than a standard laptop hard disk delivers," according to OrionVM CEO Sheng Yeo. "[Amazon Web Services] does not deliver this, and this will be one of our key differentiators."
"When it comes specifically to discussing OrionVM, we all believe that we have a product and business that is differentiated enough from many of our competitors that the introduction of Amazon into this market will not affect us to any great degree."
OrionVM has commissioned independent testing, which shows that its services perform faster than Amazon in key metrics, and Yeo said it competed against the web giant from day one.
"There are the issues of data sovereignty, support and performance that are still to be addressed by AWS.
"From the perspective of OrionVM, the answer to this question is quite simple. We have always competed against Amazon from day one, we have competed on performance, on reliability and on support. This move into the Australian market simply removes some of our differentiators, but many of the others remain."
The move by Amazon would make competitors lift their game, it will also promote the service and educate the wider market, and local players will have to differentiate their services and target a specific niche.
"There are also other differentiators such as the service you provide, pricing, ease of use, stability, etcetera that will differentiate each of the players in the market.
"That being said, price isn't everything. People are willing to pay more for better support and reliability, and this is what we aim to achieve."
The move comes as Amazon CTO Werner Vogels said the company didn't plan any acquisition of technology companies.