Amazon reportedly bringing Kindle to China

Summary:U.S. e-commerce giant has Chinese government's approval to sell Kindle devices in China, and is believed to have plans to bring the devices to the country as early as this month.

Users in China may finally be able to buy Amazon's Kindle products directly from the e-commerce giant as early as this month.

Citing an unnamed source close to Amazon China, a QQ Tech report Thursday said the U.S. company may launch its Kindle e-reader and tablet in China as early as this month. Another source noted support for a Chinese language Kindle also is in the making. However, when contacted, Amazon told QQ Tech there was no firm schedule for the launch of Kindle in China. 

According to the report, users with Kindle Paperwhite  had discovered a user guide in Chinese--a first for Amazon--in the device. The user guide mentioned after-sales service of the device will be provided by Amazon China if the e-reader was bought from authorized dealers in China.

The report added the Chinese user guide directed users to a URL "z.cn/kindlehelp" for more information regarding after-sales service. However, the URL currently leads to an error page, it said.

During his trip to China in October 2011, Marc Onetto, Amazon's senior vice president of worldwide operations, said the company was in talks with the Chinese government to bring Kindle and Kindle Fire into the country, said QQ Tech. 

According to data from the State Radio Regulation of China, Amazon already received approval to sell five devices in China. These devices were believed to be the Kindle Keyboard, Kindle Touch, Kindle Paperwhite, Kindle Fire HD, and Kindle Fire.

If Amazon brings its e-reader to China, it will face competition from Chinese e-commerce player Dangdang which launched its e-reader in July at a retail price of 599 yuan (US$79). In comparison, the cheapest Kindle Paperwhite e-reader, which includes "Special Offers", retails at US$119 in the United States.

Topics: E-Commerce, Amazon, China, Hardware

About

The only journalist in the team without a Western name, Yun Qing hails from the mountainy Malaysian state, Sabah. She currently covers the hardware and networking beats, as well as everything else that falls into her lap, at ZDNet Asia. Her RSS feed includes tech news sites and most of the Cheezburger network. She is also a cheapskate mas... Full Bio

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