Amazon on Wednesday said that it will begin taking HTML5 applications and mobile friendly Web sites in its app store.
The support for HTML5 applications means developers will get broader distribution through the Amazon Kindle Fire ecosystem and be marketed with native apps.
Best practices are also available to walk developers through the submission process.
According to the company HTML5 apps can run better on the Kindle Fire now because it's based on a runtime based on the Chromium project.
Here's a diagram of the submission process.