Amazon updates Kindle apps with Whispersync for Voice, Audible

Summary:Amazon's move is likely to attach more audio books along with eBook sales.

kindle app

Amazon on Tuesday launched updates for its Kindle for Android and Apple iOS apps and included Whispersync for Voice, which allows readers to switch between reading a book and listening to one via Audible easily.

The move is interesting on a few fronts. Consider:

Amazon's move is likely to attach more audio books along with eBook sales. The attach rate between Audible and Kindle e-books is likely to improve.

The company is trying to find more time in the day for readers to consumer content. Not surprisingly, there's a business benefit for increased consumption.

Amazon's app upgrade is another way to boost engagement with the e-commerce, content and increasingly hardware company.

A double bonus would be that Amazon could add a few Whispersync wrinkles for its smartphone buyers. Amazon has sent out invites for an event June 18. Most folks expect a 3D smartphone to launch.

More:  Amazon asks the world to pencil in June 18 for mystery event

Topics: Mobility, Amazon, E-Commerce

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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