AMD brightens up Times Square with 25,000 square foot high-definition display

Chipmaker AMD is has unveiled details of how it is powering a 25,000 square foot - that more than half of an acre - high-definition display using only three FirePro graphics cards.

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Chipmaker AMD has unveiled details of how it is powering a 25,000 square foot - that's more than half of an acre - high-definition display using only three FirePro graphics cards.

The display, which is one of the world's largest and most technologically advanced, is located in New York's Times Square at 1535 Broadway, between 45th and 46th Streets is made up of almost 24 million pixels. Each card powers six sections of the display with a combined resolution of 10,048 x 2,368 pixels. The individual display sections are synchronized across graphics cards and zones using the FirePro S400 synchronization module.

The cards doing the hard work are AMD FirePro W9000 series plus the FirePro S400 synchronization module.

These cards feature:

  • DisplayPort 1.2 support enables multi-stream audio capabilities for more immersive and realistic sound
  • AMD Unified Video Decoder enables simultaneous decode of two HD video streams
  • Bezel compensation prevents interference and image distortion when displaying a single large image across multiple displays
  • Compatible with applications with built-in multi GPU support designed to enable a single large image to be stretched across a display wall configured with 12 or more displays
  • Projector overlap support across up to six projectors
  • Feature AMD PowerTune Technology provides direct control over GPU power usage and AMD ZeroCore Power Technology helps to reduce GPU power consumption at idle by up to 95 percent

"Graphics realism is a key driver for the next generation of immersive experiences, whether through display walls, virtual reality, or other aspects of visualization," said Forrest Norrod, senior vice president and general manager, EESC Business Group, AMD. "The Times Square display powered by our AMD FirePro professional graphics and scalable Graphics Core Next architecture is a great example of how AMD is ready and able to innovate with customers and push the boundaries of visual technology."

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