AMD cuts prices - again

Summary:I've written here several times that AMD would have to cut the prices of their CPUs in order for them to remain competitive in the face of Intel's Core 2 Duo range. Well, AMD have once again slashed the prices of its Turion 64 X2, Athlon 64 FX, Athlon 64 and a number of its Sempron chips by up to 35.8%.

I've written here several times that AMD would have to cut the prices of their CPUs in order for them to remain competitive in the face of Intel's Core 2 Duo range.  Well, AMD have once again slashed the prices of its Turion 64 X2, Athlon 64 FX, Athlon 64 and a number of its Sempron chips by up to 35.8%.

FX-62 - A big price drop but not enough to make it competitive against the higher-end Intel Core 2 Duo CPUsThe CPUs that saw the biggest price cuts were the Socket S1 Mobile Semprons, which saw prices cut by between by 19.6% and 35.8%.  AMD has also slashed the prices of the Socket 754 Mobile Semprons by between 26.5% and 31.2%, depending on the model.

AMD's flagship CPU, the Athlon 64 FX-62, sees the price cut by 13.8%.  This means that an FX-62 costs $713 (down from a lofty $827).  A big price drop but not enough to make it competitive against the higher-end Intel Core 2 Duo CPUs.

AMD logo
AMD is certainly shifting gears to high volume, low markup sales in order to compete with Intel, and so far the strategy seems to be paying off.

Topics: Processors

About

Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.Adrian has authored/co-authored technic... Full Bio

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