AMD launches marketing campaign to capitalize on Intel's Sandy Bridge flaw

Summary:While Intel is still the king of CPUs, chief competitor AMD can't ignore an opportunity to take advantage of a misstep by its rival. With Intel still smarting from the chipset flaw that is marring the rollout of its new Sandy Bridge processors, AMD announced a new marketing campaign that takes a swipe with its tagline.

While Intel is still the king of CPUs, chief competitor AMD can't ignore an opportunity to take advantage of a misstep by its rival. With Intel still smarting from the chipset flaw that is marring the rollout of its new Sandy Bridge processors, AMD announced a new marketing campaign that takes a swipe with its tagline.

The campaign's title is “Ready. Willing. And Stable,” which doesn't take a chip engineer to figure out the reference, though the marketing is designed to appeal to enthusiasts who will actually know the recent history of Sandy Bridge's launch. AMD will run ads on several DIY sites, linking to a page on AMD's site (partially shown above) that touts the advantages of its Phenom II X6 processors over Intel's latest. (Whether they're valid claims will be left for the fanboys to argue over.)

AMD's announcement follows its Valentine Day's stunt, which entailed a package sent to tech writers like CNET's Dan Ackerman that offered condolences (and chocolates) for the recent heartbreak that "Sandy B." caused. Even though the Sandy Bridge flaw is a fairly minor one that most buyers wouldn't even notice, any opening Intel could offer AMD would be foolish to pass up.

The big question, though: Are you any more likely to buy an AMD processor or AMD-based system now as a result of the Sandy Bridge debacle? Let us know in the Comments section.

Topics: Intel, Hardware, Processors

About

Sean Portnoy started his tech writing career at ZDNet nearly a decade ago. He then spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. He received a B.A. from Brown University and an M.A. from the University of Southern California.

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.