AMD resurrects FX branding for eight-core Bulldozer processor

AMD is dusting off an old chestnut as it looks to reinvigorate its relationship with PC enthusiasts. The company has announced that it's bringing the FX moniker back for its latest desktop performance platform.

AMD is dusting off an old chestnut as it looks to reinvigorate its relationship with PC enthusiasts. The company has announced that it's bringing the FX moniker back for its latest desktop performance platform.

The FX label was originally conceived for AMD's gaming platforms, and its resurrection comes in time for its upcoming Scorpius platform, which consists of AMD Radeon HD 6000 series graphics cards, the eight-core unlocked Bulldozer (or "Zambezi") processor, and 9-series chipset motherboards. Unfortunately, fanboys will need to wait a little longer for Zambezi processors, which suffered a minor production delay and are now roughly due in the September time frame.

That eight-core Zambezi will get some snazzy packaging, however, as AMD plans to release the processor in a tin box. That won't help it compete against Intel, but it's another sign that AMD is going all out to give its competitor a run for its money in the enthusiast space.

Are you excited to see AMD resurrects the FX brand? Or is it just marketing hype? Let us know in the Comments section.

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