AMD sees slow uptake for chip consortium

CPU maker AMD doubts the 10-company chip consortium which plans to produce a Pentium rival by 1998 will hit pay dirt, saying slow customer adoption will be a problem.

"Producing the silicon isn't the difficult bit," said Richard Baker, regional marketing manager for AMD's PC products division. "If the chip isn't compatible with existing [PC systems], it has to be out for a long time to be a competitor and get acceptance from the customer base. At AMD we see PCs remaining in the x86 arena."

"There's been a spate of people entering the processor wars," Baker added. "But the bottom line is anything that opens up the PC industry is healthy. These are big guns. They've obviously got a lot of money, and good luck to them."

AMD can be contacted by telephone on 01276-803100.

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