AMOLED display revenue surged in 2011 thanks to smartphones

Summary:More mobile device manufacturers are installing AMOLED panels on their gadgets rather than TFT LCD -- specifically on smartphones.

Despite numerous and lenghty shortages of supply in 2010, 2011 turned out to be a great year for AMOLED makers.

AMOLED shipments are estimated to have reached 90 million units in 2011, which is up 97 percent on a year-over-year rate, according to the latest figures from NPD DisplaySearch.

At the same time, DisplaySearch predicts that AMOLED revenue grew to $3.36 billion, which is up 169 percent.

The main reason? More mobile device manufacturers are installing AMOLED panels on their gadgets rather than TFT LCD -- specifically on smartphones.

During the first three quarters of 2011 alone, DisplaySearch found that shipments of AMOLED displays 3.5-inches and larger designed for smartphones reached approximately 59.7 million units, which is triple the amount seen during the same period in 2010.

Thus, these results shouldn't actually come as too much of a surprise especially as Nielsen reported in September 2011 that nearly 60 percent of all new cell phones sold now are smartphones.

That number is bound to increase in 2012 -- along with it revenue for AMOLED display makers so long as mobile OEMs keep using those materials.

Related:

Topics: Hardware, Laptops, Mobility, Tablets

About

Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish Americ... Full Bio

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