Analyst calls for major surgery to save PC industry

One analyst has a radical plan to rescue struggling PC vendors

Bear Stearns PC analyst Andrew Neff fired off what he called a "manifesto", Tuesday recommending massive and immediate consolidation of the major American PC vendors. Some of his contemporaries strongly disagreed.

After watching profit warning after profit warning from major PC makers in recent weeks, Neff said the industry is at a "critical stage". The PC sector will unravel because of overcapacity, a problem that has plagued other industries. PC stocks will continue to erode unless companies take "concrete steps towards consolidation".

Among Neff's suggestions: Dell should buy IBM's PC business and Gateway to increase share, its presence abroad and strengthen its consumer operations. If it doesn't get IBM's PC business, it should look for acquisitions in Europe and Asia that fit its direct model. IBM needs to unload its PC business to either Dell or Compaq and get a services deal.

HP should buy Compaq, parlaying its profitable printer business and strong brand name into a leadership position in the sector. Compaq should sell out to HP. Gateway should retrench and sell out to either Dell or a major Japanese player such as NEC, Toshiba or Hitachi. Apple should play to its strength in industrial design and design the best computers for the Wintel market. Abandon the PowerPC architecture and port the Mac OS X over to Intel architecture.

"It is time for consolidation and it is better for a company to make it happen than to wait for it tom happen to the company," Neff said in the lengthy and often colourful research report. "From an investor standpoint, the PC industry will be an unattractive segment until we see concrete steps towards consolidation.

Neff's timing comes ahead of Apple's fourth-quarter earnings report Wednesday and on the heels of Gateway's surprisingly awful fourth-quarter results. Neff's report is sure to be controversial as investors digest it Wednesday.

Needham & Company analyst Charles Wolf said the report was the "height of stupidity" and an overreaction tainted by the current woes of PC stocks. "There's no such thing as overcapacity in the PC industry," Wolf said. "There can't be consolidation in a variable cost industry." Merrill Lynch analyst Steven Fortuna said weak demand and slumping stock prices are legitimate concerns for the PC industry, but also a big part of why these companies won't be in any rush to consolidate.

"There's not much currency there right now," he said. "These companies aren't looking for any major consolidation at this point. Put it this way, if PC demand had remained as strong as it was in the past two or three years, Gateway would be at $57 a share not $17 and this wouldn't even be up for discussion."

Both analysts point out that worldwide PC sales are likely to improve by at least 10 percent in 2001 and maybe a point or two higher in 2002. In anticipation of his critics, Neff noted in his report that he may be viewed as an alarmist.

"Our key point is not that unit growth won't continue -- we think that it will -- our argument is that there is fundamental overcapacity in the PC industry which must be wrung out before we can see the resumption of a favourable environment for margins," Neff said. "Our point is that -- like other cyclical businesses -- this overcapacity has to get worked out [through levers on demand or supply]."

Wolf said none of Neff's proposed mergers make sense. "Why would HP buy Compaq?," he said. "What do they buy? They'd get nothing. There's no technology there. Gateway's not going to sell out. This is insanity."

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