Android rules the Brazilian smartphone market

iOS and Windows Phone devices have a total market share of less than three percent, according to study.

Android is by far the most popular mobile operational system in Brazil, running in 91,6 percent of all smartphones in the country, according to research.

The study carried out by Nielsen in partnership with the Mobile Marketing Association and released today (23) suggests that iOS devices represent only 2 percent of all smartphones in Brazil, followed by 1,8 percent of Windows Phone devices and 0,9 percent of Symbian-based smartphones.

The remaining 3,7 percent of devices run other little-known operational systems, according to the study.

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According to the Nielsen report, the uptake of Android-based devices is boosted by a 5 percent overall drip in prices and the variety of choice available in the Brazilian market.

While Brazilians can find Android devices as cheap as tablets that cost R$150 ($62), as well as Samsung devices that can cost as much as R$2,000 ($830), consumer spending on smartphones in the first six months of the year has been R$615 ($255), according to the Nielsen study.

Numbers published in a separate report by analyst IDC suggest that overall smartphone sales in Brazil over the second quarter of 2014 grew by 22 percent in comparison to the same period last year, with feature phone sales dropping by 16 percent on the third quarter of 2013.

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