Andy Budd: Design should be seductive

Summary:Seduction is often seen as a bad thing, leading people astray. But Andy Budd says people want to be seduced -- not manipulated -- when it comes to products and services.

Seduction is often seen as a bad thing, leading people astray.

But Andy Budd believes seduction can be good, and fun -- not manipulative.

"We enjoy being seduced," Budd has said.

In a speech at the 2009 Build Conference, Budd explains why the game that's often played out in bars and clubs is also applicable to technological interfaces, products and services.

Budd lists a series of tricks to create seduction, including:

  • Be attractive.
  • Get a gimmick.
  • Be genuine.
  • Be mysterious.

Here's his entire 40-minute speech detailing seduction techniques, and how they can be applied to the World Wide Web:

[via Smashing Magazine]

This post was originally published on

Topics: Innovation


Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

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