Angry Birds Flashmob at SXSW 2012

Summary:A surprise Angry Birds flashmob at SXSW celebrated the Angry Birds In Space announcement.

On Tuesday the high noon innocent bystanders outside the Austin Convention Center saw a real-life confrontation between birds and pigs when an Angry Birds flashmob took over the street for four minutes of unrestrained fun.

It took the conference attendees by surprise when, without warning, a woman in a red 'bird' shirt began dancing in the middle of the busy street.

Her flighty dancing was soon met by a taunting male green-shirted pig - and then a sounder of swine revealed themselves by ripping off jackets and sweatshirts. A red-shirted flock behind the red bird responded in kind, and then the game was on.

Angry Birds Tees was on hand to give out piles of free merchandise, most especially t-shirts. Flashmob participants were recruited locally, and the 60-80 dancers learned the routine in two days.

The Angry Birds Tees official video shows the flashmob dance from several angles and is without the real-life audio:

This flashmob was part of the Angry Birds Space Tour, on a scheduled Austin stopover. The final event will be in Las Vegas on March 17th.

Pigs - are the from the dark side of the moon?

Celebrating the March 8 announcement of Rovio's new Angry Birds In Space - in cooperation with NASA - the surprise dance-off began on Tuesday at 12:30 PM with portable loudspeakers blasting Star Trek's famous "where no man has gone before" opening lines.

Here is the official Angry Birds In Space with NASA announcement with NASA Flight Engineer Don Pettit of NASA.

Petit spoke in a Rovio broadcast from the International Space Station for the online announcement. In the video, he uses Angry Birds In Space to explain the properties of physics in space, including a demonstration of a catapult in zero gravity using an Angry Bird:

I caught up with with Peter Vesterbacka, CMO and Mighty Eagle of Rovio Entertainment and Angry Birds, in the Austin Convention Center and we chatted about their exciting new NASA projects.

Vesterbacka explained that Rovio will also be working with NASA and partnering with National Geographic Books on an official companion book to the Angry Birds Space game. The book's aim will be to combine the allure of Angry Birds whimsy with educational information for kids.

He discussed all of this with me while cheerfully sporting head-to-toe garb and accessories clearly identifying him as a red bird in the SXSW convention wild.

Angry Birds In Space will be available March 22. An Angry Birds Space Guide is available now in the iTunes Store.

Topics: Browser

About

Ms. Violet Blue (tinynibbles.com, @violetblue) is a freelance investigative reporter on hacking and cybercrime at Zero Day/ZDNet, CNET and CBS News, as well as a noted sex columnist. She has made regular appearances on CNN and The Oprah Winfrey Show and is regularly interviewed, quoted, and featured in a variety of publications that inclu... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.