AnyMeeting rethinks pricing for Web conferencing services

Rather than charge per-person or per-organizer, the small-business service provider moves to a flat-rate approach that covers the entire company.

If your small company holds a substantial number of Web conferences or meetings -- for training, sales or administrative reasons -- it might want to check out the new pricing policy for AnyMeeting, which is one of the service providers explicitly focused on small businesses.

Aside from its plans for individual users -- which are priced according to the number of attendees that someone needs to support -- AnyMeeting has introduced a set of flat-rate "Company Pro" plans for companies with up to 50 employees.

The price covers the full set of features: six-way videoconferencing, audio phone conferencing, support for tablets, screen and presentation sharing, social media integration, the works. The new plans come with an administrative dashboard that provides activity reports and consolidates billing. So, rather than having people within your company sign up individually and pay for conferencing subscriptions willy-nilly, everything is managed through this interface, which gives your financial people a better sense of what's being spent on these meetings and where that spend is being directed.

After a 30-day trial, the price of the Company Pro plan that supports up to three employees is $480 per year. The largest plan, for up to 50 employees, winds up costing about $7,200 per year. For comparative perspective, the biggest individual plan that AnyMeeting offers, an individual plan that lets you hold meetings with up to 200 attendees, is $780 per year or $78 per month.

To make the plans even more attractive, AnyMeeting is offering a $50 Amazon gift card to businesses that complete a trial of Company Pro and convert to a paid plan before March 15, 2014.

Since AnyMeeting launched in 2009, it has signed up more than 500,000 registered meeting hosts. Should be interesting to see how many existing users swap to the new plans or whether it will spark defections from some of the more complex services that are obviously designed for far larger organizations.

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