"Anyone Can Ship Garbage"

The Journyx project management blog offers the following advice when managing software development projects:

Don’t reward for shipping on schedule. Anyone can ship garbage. Base rewards on quality metrics.

We all know the popular image of tireless programmers working 80 hours a week to ship a product, reaching their goal through superhuman effort, and then popping champagne corks in a flurry of self-congratulation. Does anyone ever ask how good were the results actually produced by that whirlwind effort?