AOL: Hey, we've got e-mail too!

Summary:It must irk the hell out of AOL---a company that actually had a movie named after its "You've Got Mail" message---that the company can't even crowbar its way into a passing comment ahead of Facebook's e-mail launch.

Ahead of Facebook's highly anticipated e-mail launch Monday, AOL wants you to know that it also has e-mail. The company announced "Project Phoenix," a preview of the new AOL Mail.

The timing of the announcement is curious---noon on a Sunday---but it's not so strange when you consider AOL is trying to get out in front of Facebook's e-mail launch. What's the big deal? This Facebook email effort has been referred to as a Gmail killer. If Gmail isn't mentioned then Yahoo Mail and Hotmail are noted as potential Facebook casualties. It must irk the hell out of AOL---a company that actually had a movie named after its "You've Got Mail" message---that the company can't even crowbar its way into a passing comment.

Enter this Project Phoenix release. AOL gets 45 percent of its page views from e-mail, which is a nice chunk of change. In a statement, Brad Garlinghouse, said Project Phoenix is the beginning of an effort to "disrupt email in a big way."

Among the moving parts of AOL's e-mail revamp:

  • Quick Bar allows you to send e-mail, instant messages and Facebook and Twitter updates.
  • Smart View highlights most important information on the right.
  • Aggregation puts other services---Gmail, Yahoo Mail and Hotmail in your AOL inbox.
  • And single click searches.

Topics: Collaboration, Browser, Social Enterprise

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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