Yearly PC shipments in the Asia-Pacific region, excluding Japan, shrank for the first time in 2012, dipping 2 percent to 121 million units.
In a statement Friday, research firm IDC added among the region's top 5 PC vendors, only Lenovo and Asus saw positive growth in year-on-year shipments. Asus, in fifth position, saw the biggest shipment growth at 18 percent. Its strategy of targeting lower tier cities in emerging markets with entry-level stock-keeping unit helped the Taiwanese vendor steadily gain ground across the region, IDC said.
Lenovo, which continued to lead the market with 24.6 percent share, grew 11 percent year-on-year in unit shipment. IDC pointed to the vendor's continued expansion beyond China into the region with.
Acer placed second with 10.1 percent market share.
ranked third in Asia-Pacific with 8.9 percent market share as its shipment declined 8 percent over 2011. The U.S. vendor in March announced it was . IDC said the reorganization kept HP busy for the year but its recent efforts at helped stop some of the decline.
Fourth-placed Dell was slightly behind HP with 8.7 percent share of the Asia-Pacific PC market last year, registering its largest decline in unit shipment at 15 percent. IDC noted Dell made the "strategic choice" to focus on higher-valued products.
Avinash Sundaram, senior analyst for client devices research at IDC, said in the report thhat new products in the PC market such as Ultrabooks and Windows 8 failed to drive the PC market as much as the industry had hoped. As a result, growth will remain muted over the following years, he said. However, Sundaram noted the market was still worth over US$60 billion in the Asia-Pacific region.