APN, Pollenizer ink new social deal

Australian publisher APN and start-up incubator Pollenizer have signed off on a deal that sees the two collaborate on a new social recommendation service called Friendorse.

in brief Australian publisher APN and start-up incubator Pollenizer have signed off on a deal that sees the two collaborate on a new social recommendation service called Friendorse.

APN has taken a 25 per cent stake in Friendorse, a business co-founded by Pollenizer, that allows users to recommend different businesses to their friends.

"Part of APN's strategy for our regional publishing businesses is to provide more services and useful local information relating directly to those communities," said Matt Crockett, APN's chief development officer.

"The Friendorse model based around recommendations is a good fit with that strategy."

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