Apple said Wednesday that it took more than 600,000 preorders for the iPhone 4 in one day.
Apple then apologized for everyone that was turned away.
There's a good news, bad news situation here. First, it's good that Apple sold a lot of iPhone 4 devices. In fact, it's already more than halfway to Piper Jaffray's estimates after a few hours.
The bad news: Apple's planning with its partners was too conservative and its capacity and IT systems fell short. AT&T also took a lot of heat on Tuesday.
Indeed, AT&T said in a statement that it stopped taking preorders so it could meet demand.
iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year... Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we're suspending pre-ordering today in order to fulfill the orders we've already received.
The availability of additional inventory will determine if we can resume taking pre-orders.
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