Business
Apple agency threatens media
Apple Computer Inc.'s advertising agency is offering Mac publications a choice: Get out of the rumors business or lose Apple's business.
Apple Computer Inc.'s advertising agency is offering Mac publications a choice: Get out of the rumors business or lose Apple's business.
The agency, TBWA/Chiat/Day, recently contacted several publications that carry Apple's advertising to demand a statement from each magazine's publisher or editorial department asserting that they do not participate in publishing rumors or speculation about Apple or the Mac. -- Matthew Rothenberg, ZDNet News