Apple agency threatens media

Apple Computer Inc.'s advertising agency is offering Mac publications a choice: Get out of the rumors business or lose Apple's business.

Apple Computer Inc.'s advertising agency is offering Mac publications a choice: Get out of the rumors business or lose Apple's business.

The agency, TBWA/Chiat/Day, recently contacted several publications that carry Apple's advertising to demand a statement from each magazine's publisher or editorial department asserting that they do not participate in publishing rumors or speculation about Apple or the Mac. -- Matthew Rothenberg, ZDNet News

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