Apple, Amazon, Facebook, Google leading post-PC banking?

Summary:A new report argues that Apple, Amazon, Facebook, and Google are leading the way in the post-PC world when it comes to banking and brand management.

The term "post-PC" is even more prevalent in the tech world this week after Apple CEO Tim Cook firmly declared the iPad as a stepping stone in the "post-PC revolution" on Wednesday.

To go further with that, a new report from consulting firm Javelin Strategy & Research posits that Apple as well as Amazon, Facebook, and Google are leading the way in the post-PC world when it comes to banking and brand management.

Researchers analyzes how these particular companies (dubbed in the report as the "gang of four") are shaping the post-PC market, which is becoming especially competitive as 40 percent of mobile consumers are expected to have a tablet by 2016.

The Gang of Four—Apple, Google, Facebook, and Amazon—is particularly well positioned to dominate in the mobile?social tech cycle. Within this cycle, traditional online companies have a huge head start if they can transition their current online services and products to the mobile environment because of the network effects that are created.

There are tons of opportunities here, especially when it comes to financial services at 50 percent of initial tablet adopters have already started using their mobile devices for banking.

Here are some of the other highlights:

  • Visa and PayPal were found to be the most trusted brands when it comes to e-commerce, while Facebook and Sprint are the least trusted.
  • Apple is praised as the "most innovative brand," followed by Google. PayPal makes an appearance in the top five.
  • Approximately 1 in every 6 consumers made at least one mobile purchase in the last year.

Available in full starting today, the report also covers many other topics, including how these companies will need to seek outside partnerships to make new concepts like mobile wallets stick with consumers, and how dependency on mobile devices has changed in terms of purchasing behavior and activity to promote growth for the gang of four.

Chart via Javelin Strategy & Research


Topics: CXO, Amazon, Apple, Banking, Google, Social Enterprise


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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