Apple drops FireWire from video iPod

I am simply shocked and amazed that Apple has abandoned FireWire on the just-announced fifth generation iPods with video. I understand why there's no FireWire on the iPod shuffle (no port) and even why it's off the nano (tiny form-factor, lower cost) but why in blazes did Apple leave FireWire off the new video iPod?
Don't believe me? Take a close look at the iPod specs page and their Autosync page - there's no mention of FireWire anywhere, just USB 2.0. Apple has even gone to the trouble of demoting their FireWire Web page from a top level page (www.apple.com/firewire/) to a page buried on their developer Web site under device drivers (developer.apple.com/devicedrivers/firewire/index.html) on or around October 12th, according to Google's cache.

Apple invented FireWire as "one of the fastest peripheral standards ever developed" and won Emmy and Grammy awards for the technology's impact on the television and music industries. It's inexcusable to leave FireWire off an iPod that you're supposed to sync videos to, it just doesn't make sense.