Apple forced to drop deceptive television ad in UK

Summary:Remember the kerfuffle over Apple's "3G" television ad for the iPhone? In it the company demonstrates the speed of the iPhone on AT&T's 3G network.

Remember the kerfuffle over Apple's "3G" television ad for the iPhone? In it the company demonstrates the speed of the iPhone on AT&T's 3G network. As it turns out the ad was edited to exaggerate the speed of the iPhone 3G and the speed shown is impossible to replicate in the real world.

The television commercial was cleverly debunked in this YouTube video and Apple eventually added a tiny on-screen disclaimer that says "network performance will vary by location."

Today the commercial was banned in the UK by the Advertising Standards Authority (ASA) which received 17 complaints that the ad was misleading for "exaggerating the speed of the iPhone 3G."

Topics: Wi-Fi, Apple, Hardware, iPhone, Mobility, Networking

About

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

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