Apple is fun again

Summary:Things have seemed a bit stiff and unsure at Apple events since the passing of Steve Jobs. The WWDC keynote indicates that Apple is back, and fun things are about to happen.

Living under the umbrella of Steve Jobs for so long has been good and bad for Apple. He was such a genius at working with the public that the rest of the Apple team could stay quietly in the background and let him be the face and the voice of the company.

Apple keynote funny
Image: Apple keynote live stream

That turned on them with his passing, and it has been clear that Apple has been trying to find its way with him gone. Public events post-Jobs have been stiff and obviously uncomfortable, as Tim Cook and friends have been trying to find the way forward.

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Image: James Kendrick/ZDNet

That ended with the recent WWDC keynote address in San Francisco. The two-hour affair distinctly demonstrated that Apple is back, and it's ready for fun. Cracking jokes throughout the event, and conducting themselves confortably, it is apparent that the Apple team has found its way.

The atmosphere of unbridled enthusiasm was charged at times as the Apple folks shared what is coming for OS X and iOS. It was obvious to this viewer that the way forward for Apple and its products is crystal clear to them, and they are excited about it. You could feel a geniune desire to share what's coming, and to get it here fast. 

The keynote may not have exhibited the enthusiasm of a Steve Jobs show, but it came darn close. It created an excitement over the upcoming products discussed, and it kindled a fire under customers' feet to see those new things.

Apple is back, and it's a very good thing. It probably couldn't get by much longer with the stiff, uncomfortable vibe it was giving off before this keynote event. Now it seems to be a fun place, with good products coming to spread the fun around. It's about time. Let's hope Apple can keep it up. 

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Topics: Mobility, Apple, iOS

About

James Kendrick has been using mobile devices since they weighed 30 pounds, and has been sharing his insights on mobile technology for almost that long. Prior to joining ZDNet, James was the Founding Editor of jkOnTheRun, a CNET Top 100 Tech Blog that was acquired by GigaOM in 2008 and is now part of that prestigious tech network. James' w... Full Bio

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