Apple lowers starting price on 13-inch MacBook Pro with Retina display laptops

Summary:Some MacBook Pro notebooks will also get bumped to faster processors, while the 13-inch MacBook Air with 256GB SSD gets a price cut, too.

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Here's an early Valentine's Day gift to Apple lovers. The company has just announced some price cuts and processor upgrades for its MacBook laptops.

It's now a little cheaper to pick up a base model 13-inch MacBook Pro with Retina display at its new price of $1,499.  Apple also sliced the cost of a 13-inch MacBook Air with 256GB of solid state storage down to $1,399. It's a bit surprising to see a random price cut on MacBooks, so Apple fanboys will enjoy speculating on why the company felt compelled to do so at this point. Sluggish sales? New models coming?

In addition to the new discounts, other MacBook Pro models will be getting speedier CPUs. A 13-inch flavor with Retina display and 256GB SSD now gets a 2.6GHz Intel Core i5 processor (and $1,699 price tag), while 15-inch models with Retina display respectively get new 2.4GHz and 2.7GHz Intel Core i7 quad-core chips. The flagship 15-inch version also gets its memory bumped up to 16GB of RAM. 

Why do you think Apple is making these price cuts now? Do they make the MacBooks any more attractive to you as potential purchases? Let us know your thoughts in the Talkback section below.

Topics: Apple, Laptops

About

Sean Portnoy started his tech writing career at ZDNet nearly a decade ago. He then spent several years as an editor at Computer Shopper magazine, most recently serving as online executive editor. He received a B.A. from Brown University and an M.A. from the University of Southern California.

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