Apple mindshare explodes

Summary:Latest BT Trax mindshare figures show that, in the last month, Apple's share of total news stories read by ZDNet users in the desktop category skyrocketed from3 to over 70 percent(BT Trax constantly analyzes our IT content to determine which stories are associated with a technology or company and then tallies the number of times those stories are read by ZDNet users). The heightened buzzcan be pinpointed toApple's announcement of a low cost Mac PC last week at its MacWorld conference.

TraxLatest BT Trax mindshare figures show that, in the last month, Apple's share of total news stories read by ZDNet users in the desktop category skyrocketed from3 to over 70 percent(BT Trax constantly analyzes our IT content to determine which stories are associated with a technology or company and then tallies the number of times those stories are read by ZDNet users). The heightened buzzcan be pinpointed toApple's announcement of a low cost Mac PC last week at its MacWorld conference.That quickly diminished the usually high standings of top PC vendors Dell, HP, and IBM, which currently have desktop mindshare figures at just7,4, andless thanonepercent, respectively.

Topics: BT

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Natalie Gagliordi is a staff writer for CBS Interactive based in Louisville, Kentucky, covering business technology for ZDNet. She previously worked as the editor of Kiosk Marketplace, an online B2B trade publication that focused on interactive self-service technology, while also contributing to additional websites that covered retail tec... Full Bio

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