Apple on Monday announced Apple Pay now supports charitable donations to nonprofit organizations instantly through iOS and macOS in the US.
Apple Pay users will be able to donate instantly, eliminating the need to enter billing and contact information, create an account, or fill out long forms to check out.
Approved charities will be able to include a donate button in iOS apps, to promote charitable giving. On macOS, users of the new MacBook Pro will be able to use TouchID to quickly confirm a donation.
"We're making it incredibly easy to give back with Apple Pay," said Jennifer Bailey, Apple's vice president of Apple Pay. "Websites and apps tell us they see twice as many people actually completing a purchase with Apple Pay than with other payment methods. We think offering such a simple and secure way to support the incredible work nonprofits do will have a significant impact on the communities they serve."
Apple has partnered with 19 organizations, including UNICEF, charity:water, American Red Cross, (RED), Save the Children, World Wildlife Fund, and more. Apple said other organizations will begin supporting Apple Pay "over the coming months".
Charities were previously unable to include a download button within their iOS apps to collect funds through Apple Pay. It forced charities to push potential donations outside of the app.
"Apple Pay removes obstacles like forms or concerns about security, allowing donors instead to focus on the impact their gift will make on communities waiting for water," said Peter Chasse, president and founder of The Water Project.