Apple Q3 2014 hardware sales: By the numbers

Summary:Apple's Q3 2014 earnings are out, and the data provided gives us an insight into how well the company performed over the last quarter relative to historical data.

Apple's Q3 2014 earnings are out , and the data provided gives us an insight into how well the company performed over the last quarter relative to historical data.

Let's start with Apple's flagship product, the iPhone.

Apple sold 35.3 million iPhones, down 19 percent compared to the previous quarter but up 13 percent on the year-ago quarter. Revenues from the iPhone are down 24 percent compared to the last quarter but up 9 percent on the year-ago quarter.

This makes it the iPhone's sixth best quarter to date for the device, and it close to the sales that analysts were expecting, pegged to be in the region of 35.5 million.

Moving on to the iPad, Apple sold 13.28 million tablets – iPads and iPad mini tablets – down 19 percent on the previous quarter and down 9 percent on the year-ago quarter.

iPad revenues are down 23 percent compared to the previous quarter, and down 8 percent compared to the year-ago quarter.

Analysts were expecting iPad sales in the region of 14.2 million, so the actual figure falls short.

Since Apple doesn't break down sales by type of iPad, we can't tell how much of an effect that the iPad mini is having on the full-sized, full-priced tablet.

Next up, Mac. Apple sold 4.4 million units, making it a mediocre quarter for the Mac, but it is still the sixth best quarter to date. Compared to the previous quarter sales are up 7 percent, and up 18 percent compared to the year-ago quarter.

When it comes to the iPod, it seems the bottom has fallen out of the sales. Apple only managed to shift 2.9 million units, which is up 6 percent from the previous quarter but down 36 percent from the year-ago quarter.

"Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarters," said Tim Cook, Apple’s CEO. "We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can’t wait to introduce."

"We generated $10.3 billion in cash flow from operations and returned over $8 billion in cash to shareholders through dividends and share repurchases during the June quarter," said Luca Maestri, Apple’s CFO. "We have now taken action on over $74 billion of our $130 billion capital return program with six quarters remaining to its completion."

Gross margins was 39.4 percent compared to 36.9 percent in the year-ago quarter, and international sales accounted for 59 percent of the quarter’s revenue.


See also:

Topics: Mobility, Apple


Adrian Kingsley-Hughes is an internationally published technology author who has devoted over a decade to helping users get the most from technology -- whether that be by learning to program, building a PC from a pile of parts, or helping them get the most from their new MP3 player or digital camera.Adrian has authored/co-authored technic... Full Bio

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