Apple regroups for living room push; drops 40GB Apple TV, slashes 160GB price

Summary:Apple on Monday quietly discontinued the 40GB version of its Apple TV device and slashed the price of its 160GB model by 30 percent.

Apple on Monday quietly discontinued the 40GB version of its Apple TV device and slashed the price of its 160GB model by 30 percent.

The 160GB model, which retailed for $329, now retails for $229, the price of the 40GB model before it was dropped.

Since its introduction in Sept. 2006, the Apple TV hardware has remained unchanged, save for boosts in capacity.

The move indicates that the company may be regrouping for a renewed push into the living room. Though Apple has referred to the Apple TV as a "hobby" and experiment on the "third screen," the new iTunes 9 has been said to include updates formatted specifically for the device.

Topics: Hardware, Apple, Mobility

About

Andrew Nusca is a former writer-editor for ZDNet and contributor to CNET. He is also the former editor of SmartPlanet, ZDNet's sister site about innovation. He writes about business, technology and design now but used to cover finance, fashion and culture. He was an intern at Money, Men's Vogue, Popular Mechanics and the New York Daily Ne... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.