A friend recently told me about his experience getting a follow-up phone call from Apple after not completing an online purchase.
He was spec'ing out a MacBook with some accessories and an iPod nano to take advantage of the back-to-school promotion at the Apple Store for Education but didn't complete the sale. After he saved his shopping cart he got a phone call asking him if he'd like to go forward with the order. A follow-up email from an Apple.com address came shortly thereafter.
Always being wary of Internet scams he called the Apple Store and it turns out that the address and phone number were legitimate and Apple often follows up on saved shopping carts with a phone call.
It looks like Apple is doing an impressive job at following up on lost sales opportunities.
Has this ever happened to you?