According to Gigaom, Apple has bought the icloud.com domain name from Xcericon, a Swedish software company, for $4.5 million. Earlier this month, Xcericon rebranded its service, which provides storage in the cloud, from iCloud to CloudMe and bought the cloudme.com domain.
Nobody involved has confirmed the purchase, although Gigaom references a source 'familiar with the company' as providing the financial details. As of midday 28 April the network registrar records continue to show Xcericon as the owner of the domain.
Apple bought cloud-based music company Lala in 2009 and closed it down in April 2010, while Google is widely reported to be in talks with record labels over content for its own unannounced online content service. Amazon launched its Cloud Drive service at the end of March 2011, which links to its existing online digital music retailing operation to store user purchased content.