Apple = secrecy: what's the story?

Owen Linzmayer, who wrote "Apple Confidential 2.0," is among Apple's loyal users and admires the Mac maker's corporate use of secrecy as a marketing tool. "The joke is Apple has been going out of business for 20 years," he says.

Newsletters

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
See All
See All