Apple set to upend textbook distribution?

The textbook industry is begging to be disrupted more, but the Apple game plan is going to sound familiar. Blow up a market and sell more hardware.

Apple has set an "educational announcement" at the Guggenheim Museum on Jan. 19. The details are sparse, but there has been incessant chatter about Apple entering the textbook distribution game.

Such a move---highlighted by the Loop and a bunch of others---seems like a no-brainer in many respects. In fact, Apple would cement an already strong edu position with the iPad, iPhone and Mac. Many university campuses are already Apple heavy shops.

Also see: Apple announces special event, speculation begins

In a nutshell, it's likely that Apple would take iBooks twist it into iTextbooks with a text meets app approach. In fact, you can already find a ton of educational apps available.

The textbook industry is begging to be disrupted more, but the Apple game plan is going to sound familiar. Former Apple CEO Steve Jobs had pegged the textbook market as one poised to be disrupted. The ecosystem is key, but in the end Apple wants to move the hardware. And that means more iPhones, iPads and Macs in an educational setting.

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