Latest figures show Apple currently holds more than 40 percent of the U.S. smartphone market share, but in distant second, Samsung is catching up.
comScore data released this week shows Apple currently holds 40.6 percent of the mobile market, up 0.7 percentage points from 39.9 percent in June. Meanwhile, Samsung holds 24.9 percent of the market, up 1.2 percentage points from 23.7 percent in June.
The Korean smartphone maker saw the most growth during the three-month period, almost double Apple's growth.
Nearly two-thirds of all U.S. residents own a smartphone during the three months ending September, up 4.5 percent since June.
But HTC and Motorola, with a 7.1 percent and 6.8 percent market share slice respectively, dipped during the period. HTC, which has been struggling financially in recent quarters, saw a massive 1.4 percentage point decline between June and September, compared to Motorola's short but nevertheless painful 0.4 percentage point change.
LG remained flat during the period, retaining a 6.6 percent share. At this rate, LG could replace Motorola in fourth-place, according to comScore's trend lines.
Despite Samsung's growth in share and its position as a major manufacturer of Android-based devices, the Google-owned platform declined slightly during the three months by 0.2 percentage points.
The popular mobile platform still holds more than half of the U.S. mobile platform share at 51.8 percent, compared to Apple's share of 40.6 percent with its iOS operating system. Apple did, however, see the most growth during the three—month period, likely thanks to the release of its two new iPhones, the 5s and 5c.
BlackBerry, as expected, saw further declines of 0.6 percentage points, while Microsoft gained 0.2 percentage points, keeping it on track to replace the ailing Canadian smartphone maker's position in third place perhaps as soon as the December holiday quarter.