The Apple Watch event is over, and we're on track to see the Apple Watch start appearing on wrists next month.
Last week I outlined eight questions that Apple needed to answer in relation to the Apple Watch. Now that Apple has had its launch event, let's take a look at whether Tim Cook and the crew answered these questions.
Let's take a look.
- Battery life: Yes, we got answers. Bottom line, this all depends on how much you think you'd use it.
- How many apps: Seems to be a lot of apps, ranging from social media to health.
- Killer app or feature: Still unclear.
- Where's the focus: Consumer? BYOD? Enterprise? Fashion? Internet of Things? As of yet I'm not seeing a clear focus for this device.
- Price: $350 for the Apple Watch Sport, with the stainless steel Apple Watch coming in between $549 to $1,099 depending on size and band options, and the 18K gold Apple Watch Edition starting at $10,000.
- Waterproof or not: According to Apple, "Apple Watch is splash and water resistant but not waterproof. You can, for example, wear and use Apple Watch during exercise, in the rain, and while washing your hands, but submerging Apple Watch is not recommended. Apple Watch has a water resistance rating of IPX7 under IEC standard 60529. The leather bands are not water resistant."
IPX7 means that the Apple Watch will be able to withstand immersion in water up to 1 meter for up to 30 minutes. In real terms, this means a shower, being out in the rain, or washing your hands, but not activities such as swimming or lounging in hot tubs.
- Third-party accessories: Had a few pitches for random stuff following the event, but nothing compelling yet. I expect there to be no end of bands and chargers and such.
- Product lifespan: This is a big unknown. It's not unrealistic to only expect three years from a $350 device, but for anyone planning to spend $10K on an 18K gold Apple Watch, a three-year lifespan will be rather hard to swallow. That said, for some, $10K - or even $17K, which is what the top end Apple Watch will retail for - is a drop in the ocean.
One difference worth noting is that the Apple Watch Sport and Apple Watch come with one year hardware repair coverage and 90 days complimentary support, while the $10K+ Apple Watch Edition come with two years hardware repair coverage and support.
Apple has confirmed that the battery is replaceable (as is the case with all Apple products), but there's no pricing for the procedure as of yet.