Apple's enterprise mojo: Education shines

Summary:There was a few minutes where Apple CFO Peter Oppenheimer was talking enterprise wins as if he ran Research in Motion in its heyday.


Apple's fiscal third quarter results will be dissected in a big way after the company disappointed Wall Street. However, Apple noted a bevy of key vertical industry developments with a strong quarter for education.

In fact, there was a few minutes where Apple CFO Peter Oppenheimer was talking enterprise wins as if he ran Research in Motion in its heyday.

More:  Apple: No slowdown for iPhone in China  |  Apple: Mountain Lion being released tomorrow  |  Apple's Q3 disappoints; iPhone shipments light  | Apple statement | CNET: Apple's Tim Cook teases upcoming iPhone

Among the key items on the enterprise front from Apple:

  • Oppenheimer said that Apple closed its best education quarter ever. He said:

A notable large education transaction closed during the June quarter in Rutherford County, North Carolina, which has purchased 6,000 MacBooks. To support its 21st century digital learning environment in Pueblo, Colorado, K-12 staff in the 22 school districts will convert to MacBook Airs.

  • iTunes U has delivered more than 14 million downloads since January and 750 new courses have been published.
  • Sales of the $399 iPad 2 are "particularly strong" in education.
  • A school district in Texas bought 11,000 iPads and is using them for lessons.
  • The number of iPhones in the enterprise has roughly doubled.
  • The number of iPads in the enterprise has tripled as companies use them to show floor plans and help sales efforts.
  • Companies like PepsiCo are deploying iPhones with in-house apps. These custom apps are presumably delivered via Apple's B2B app store, which aims to enable volume purchase and allow for custom apps to be delivered. Oppenheimer said:

PepsiCo has deployed thousands of iPhones with an in-house app built specifically for their field merchandisers. This app has eliminated paper reports and provides real-time information to managers, sales teams and delivery drivers.

  • He added that a German insurer is also using the iPhone and a custom app to process claims.

Topics: Apple, iPad, iPhone, Mobility


Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

zdnet_core.socialButton.googleLabel Contact Disclosure

Kick off your day with ZDNet's daily email newsletter. It's the freshest tech news and opinion, served hot. Get it.

Related Stories

The best of ZDNet, delivered

You have been successfully signed up. To sign up for more newsletters or to manage your account, visit the Newsletter Subscription Center.
Subscription failed.