Apple's first fiscal quarter, by the numbers

Summary:The numbers really speak for themselves as to how well Apple did in its first fiscal quarter of 2012 in other areas besides iPhones, iPads and Mac computers.

Apple executives boasted about all-time highs for quarterly Mac, iPad and iPhone sales on Tuesday, but there was plenty of other stuff to dish about as well.

On most of these points, the numbers really speak for themselves as to how well Apple did in its first fiscal quarter of 2012 in other areas -- except for maybe the iPod unit, which is debatable. Take a look:

  • iTunes Store: Achieved a revenue of $1.7 billion; launched iTunes in Brazil and 27 other countries in Latin America; now stands at a catalog of 20 million songs and counting
  • iTunes customers were busy on Christmas with 140 million downloads of apps and other content that day alone.
  • Over 85 million users signed up for iCloud already since opening last fall.
  • Apple has surpassed 315 million iOS device sales.
  • iPhone 4S available in 90 countries since first launching in October, making for the fastest iPhone roll out ever.
  • Revenue from iPhone handset and accessory sales was $24.4 billion during the quarter.
  • iPad device and accessories revenue increased by 99 percent to $9.1 billion.
  • Approximately 1.5 million iPads have been bought by and implemented at learning institutions.
  • There are 170,000 apps designed for the iPad alone.
  • There are a total of 361 Apple Stores now open as four more opened during the last quarter. (One in New York City, three in Europe)
  • Apple Stores are received 22,000 visitors per week on average, generating $6.1 billion during the last quarter.
  • Apple also has over 130,000 points of sale throughout the world.

Looking forward, developers will have earned over $4 billion cumulatively from app store sales by the end of January.


Topics: Apple


Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider,, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for, Irish Americ... Full Bio

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