Apple's iPad launch exceeds expectations: 3 million sold

Summary:Apple's supply chain was able to procure enough parts to launch the iPad in a bevy of countries right from the start.

Apple CEO Tim Cook said that the company had a record launch for its latest iPad. He wasn't kidding. Apple sold 3 million iPads since the March 16 launch.

In a statement, Apple touted that the iPad launch was a "blockbuster."

On a conference call announcing a dividend and share repurchase plan, Cook said: "We had a record weekend, and we're thrilled with it."

As noted before, Apple's supply chain may have been the real hero here. Apple procured enough screens and was able to launch in a bevy of countries---US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore, Switzerland, UK and the US Virgin Islands---right from the beginning. Also see: With Apple's new iPad, supply chain is the hero

And 24 countries will get the iPad on March 23.

In any case, expectations for Apple's iPad sales may be a bit low. For instance, Piper Jaffray analyst Gene Munster was expecting 1 million iPads on the first day of sales. He said:

Looking back historically, Apple did not release iPad 2 weekend sales figures, but the company did sell 300k 1st gen iPads on launch day. We continue to believe the company sold over 1m iPads on launch day including pre-orders and expect slight upside to the Street's 10.2m iPad estimate for March.

Instead, Apple delivered 3 million iPads in a three day and change run.

Topics: iPad, Apple, Enterprise Software, Mobility, Software

About

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CN... Full Bio

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