Apple's Let's Rock event wrap-up

Summary:The following is a wrap-up of Apple's Lets Rock media event today in San Francicso which began at 10:00 am PT.iTunes Stats:8.

The following is a wrap-up of Apple's Lets Rock media event today in San Francicso which began at 10:00 am PT.

iTunes Stats:

  • 8.5 million songs
  • 125,000 podcasts
  • 30,000 TV shows
  • 2600 movies
  • 3,000 apps for iPhone and touch

iTunes 8:

  • HD TV shows. US$1.99 (SD), US$2.99 (HD)
  • NBC is back (The Office, 30 Rock, etc.)
  • Grid view allows you to browse by album cover, genre
  • Genius feature allows you to make playlists from songs in your library that go together
  • Genius sidebar makes recommendations from the iTunes store
  • Genius sends data about your iTunes library to Apple (anonymously), combines it with info from others, and it gets smarter

Full, bullet-by-bullet breakdown after the jump...

iPod marketshare (NPD):

  1. iPod 73.4%
  2. Other 15.4%
  3. Sandisk 8.6%
  4. Microsoft 2.6%

More iPod stats:

  • 160 million iPods sold to date
  • 90% of US cars offer iPod integration

New iPod classic

  • Thick model discontinued
  • Thin model increase to 120GB - US$249

New iPod nano (4G):

  • Curved aluminum design
  • Curved glass
  • Thinnest iPod ever
  • Enhanced user interface
  • Accelerometer - adjusts screen orientation when turned
  • Genius playlist creation - push and hold center button
  • Calendar
  • Stopwatch
  • Voice recording when it detects a microphone
  • Shake to shuffle
  • 24 hours battery life for music, 4 hours for video
  • Six new colors - purple, blue, green, yellow, orange, red
  • Three old colors - silver, black and pink (silver and black have black Clickwheels, the rest have white)
  • US$149 (8GB), US$199 (16GB)
  • 8GB in stock in the next few days, the 16GB hopefully this weekend

iPod nano "environmental checklist":

  • Arsenic-free
  • BFR-free
  • Mercury-free
  • PVC-free
  • Highly-recyclable

New Apple earbuds:

  • Pause / play and volume control
  • Double click goes to next song
  • Triple click goes to previous song
  • Microphone for voice recording
  • 3 earbuds
  • 2 drivers each, a woofer and tweeter
  • US$79

New iPod touch:

  • Multi-touch interface
  • Same 3.5-inch display
  • Even thinner design
  • Contoured stainless steel design
  • Integrated volume controls into the side
  • Built-in speake
  • Genius playlist creation
  • App Store built-in
  • Enhanced UI, better artwork on albums.
  • Nike+ receiver built-in (still requires a transmitter for your shoe)
  • 802.11 b/g wireless
  • 36 hours of music, 6 hours of video
  • US$229 (8GB), US$299 (16GB), US$399 (32GB)

More stats:

  • 100 million apps downloaded from the App Store
  • 60th day the store has been open
  • 700 games
  • Spore Origins released in App Store
  • Real Soccer 2009 released today - virtual transparent D-Pad
  • Need for Speed

iPhone 2.1 firmware:

  • Big update
  • Fixes lots of bugs
  • Fewer dropped calls
  • Better battery life improvements
  • No crashes with Apps
  • Backing up is faster
  • Available Friday

Jack Johnson steps out to perform a live acoustic songe. He's sold over 60 million albums, he's the #1 selling male artist in iTunes history.Event concludes at about 11:00 am PT.

Topics: Mobility, Apple, Hardware


Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984. He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging.... Full Bio

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